The Seltrade Group comprises of two companies operating under one centralized management with each company having separate operations and locations. Our head office is located in Dubai and operates under the name Seltrade Trading Co. LLC while our branch office operates from the Ajman Free zone under the trade name Seltrade General Trading.

Seltrade Trading Co. LLC - Dubai

Seltrade Trading Co. LLC is a specialized sales and marketing organization focusing on the supply of various air-conditioning & refrigeration products. We have a vast experience of worldwide sourcing and our core supplies are all kinds of refrigerant gases and copper tubings in level wound coils (Lwc), pancake coils, straight tubes and capillary tubes. Furthermore, we perform many of the functions that of a master distributor, wholesaler and trader concentrating on selected products where we have expertise. Our staff’s experience and knowledge in these products enables us to provide insightful recommendations to our customers, in addition to having access to spot opportunities for both buyers and sellers, unlike conventional suppliers. Seltrade’s priority is focused on sourcing and we have positioned ourselves to be a leader in customer satisfaction. Others have multiple, and in some cases conflicting priorities but by aligning with key manufacturers, Seltrade can supply you with the products and technologies you will need while providing a superior level of support and service. In addition, Seltrade is a bulk buyer and thus enjoys preferred prices and terms then why not take advantages of these two important cost elements. Our customers will have access to technical support of all the manufacturers that we are aligned with allowing us to assist you in obtaining multiple solutions to solve your problem.

Thus, by focusing and specializing on selected products, we have access and contacts throughout the entire supply chain, from raw material manufacturers to parts producers. This breadth of vision throughout the markets enables us to provide insight into emerging markets and facilitate your access to these opportunities. For the year 2007, Seltrade has sold over 8,000 Metric tons of refrigerants covering various countries in addition to selling sizable quantities of copper of various types all over the world. Our commitment and dedication has won us an excellent working relation both with our customers and suppliers. We have excellent knowledge of product sourcing specially from China as we believe China is a fast growing supply source for quality goods and attractive prices.

Seltrade General Trading (F.Z.C)

Seltrade General Trading was established as a separate wing of the Seltrade Group and deals extensively in Industrial Chemicals. The projected annual turnover for Seltrade General Trading is approximately more than 10 Millions USD in indenting and trading of chemicals. We mainly cover Customers in the Middle East, Asia, Europe, Australia and Africa. Our Suppliers and manufacturers are all ISO 9002 certified, making them a reliable and consistent supply source with guaranteed product quality. The buying and selling is conducted in bulk quantities only and our payment terms normally are Letters of Credit (LC) Partial TT advance and/or Partial CAD. The purchasing is mostly from reputed companies from Europe, the Far East and India such as Arkema, K.H.Chemicals, Brentagg, Samsung, LG, and large Indian Corporations. In Europe we mainly buy from Netherlands, Belgium, France & Spain.

Our major supplies are Industrial Chemicals for different industries such as Petrochemical, Glass, and Oil field, Water Treatment, Power Stations, Sewage Treatment and Desalination Plant besides, Adhesive, Detergent, and Galvanizing. We have a warehouse facility on Ajman Port where we hold stocks that we use to supply within the local market and other Gulf countries.

Overseas Offices

The Seltrade Organization is not only restricted to offices within the UAE but also has presence in various countries over the Middle East and the Far East. The names and staff listings of our overseas offices are given below:

Saudi Arabia

Ebrahim Bin Jassim Al-Jassim Establisment
Ebrahim bin Jassim al-Jassim is a 45 year old company, having diversified business activities in the Middle East. Al-Jassim group’s corporate office is located in Dammam with sales and distribution networks spread all over the kingdom of Saudi Arabia and other G.C.C. Countries. The group has 3 main divisions under which it conducts its operations namely the commercial division, the Refrigeration and A/C equipment division and the electronics and computer division.

Pakistan

Safa International Marketing
Safa international, Pakistan is our affiliate office within South East Asia and has diversified their business in air-conditions and refrigeration gases. They cover countries such as Pakistan, Iran, Afghanistan, and India.

China

Seltrade Trading China
Seltrade China is our liaison office that keeps constant update with our suppliers. Their operation is more of support and looking after the logistics of our supplies coming from china.

USA

Seltrade USA
Seltrade USA is fully owned by Seltrade Trading co. LLC – Dubai and is the official purchasing agent for Seltrade Trading in the USA. The primary reason of establishing an affiliate office in the USA was to support our various divisions spread in different countries. These divisions require regular supplies from U.S based companies and it was imperative for Seltrade to have a presence within the USA.

Seltrade USA receives all inquires generated from our divisional offices and develops the prices from the USA market. Furthermore, Seltrade USA handles the delivery of all the goods shipped from the USA and all purchases made by Seltrade USA are backed by actual purchase orders issued by one of the affiliate companies.